The Relevance of Green Building Practice in Emerging Markets: A Perceptual Analysis of Commercial and Industrial Building Users in Ibadan, Nigeria
In this study, we examine the operational challenges of existing green building related features/systems to develop hypotheses about factors that will increase the demand for green buildings. We test these hypotheses by examining the potential green building advantages that will influence users’ adoption of green practices and their willingness to pay. The sample included 75 commercial and industrial property users in Ibadan, Nigeria. The findings show that respondents face significant operational challenges with existing building features/systems, especially energy and water.