Factors Influencing U.S. Homebuilders’ Adoption of Green Homebuilding Products
While many researchers have analyzed the obstacles to the diffusion of innovation in building construction, little empirical evidence has been gathered about the factors associated with U.S. homebuilders’ adoption of innovative building products. In this paper, we develop a theory driven diffusion of innovation conceptual model of homebuilders’ adoption of high performance building product innovations. We are among the first to operationalize a regression model to demonstrate an application of the model using a large dataset from the National Association of Homebuilders.